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Best Digital Marketing Trends to follow in 2019
The Digital Marketing World is constantly changing every day and its significance is also continuously growing in today's business world. To stay ahead in the digital race, you also need to continuously change your digital marketing strategies.
To stay ahead of the curve Let's take a look at all the popular trends of Digital Marketing in 2019 which you must follow.
Here is a list of all the major digital marketing trends that you should follow in 2019. Make your brand shine like a star with these relevant and successful digital marketing trends.
1. Video Marketing and User Generated Content
Video Marketing is The Most Popular Trend of 2019. A huge amount of video content is uploaded every day on Major video platforms like YouTube, Instagram, Facebook, tiktok, etc.
Some videos are easily forgotten whereas some generate millions and billions of views.
Then there are some that begin a lasting trend and behavioural changes which are very important for marketers.
Almost 90% of people search for product videos before making a purchase decision, which makes it the perfect way for your brand to produce tremendous Return on Investment (ROI).
But, it can only happen if Video Marketing is done in a way that it delivers exactly what the customer wants when he wants it and how you deliver it.
To make the best out of this trend you need to think about three things:
1. What is your current Marketing strategy?
2. Which marketing tools you currently use?
3. How you can add short-personalized videos to your marketing strategy?
Embedding videos in landing pages, adding a short video to your marketing emails, uploading product videos on your YouTube channel, and using personalized video ads are few of the proven successful strategies that you can utilize if you haven’t already.
Videos are the perfect marketing tool for your lead generation in 2019. Especially User Generated Content is going to be in trend throughout the year.
Ask your followers to make their own videos related to their experience with your brand. It is a highly effective method to engage your audience as well as enhance your brand awareness.
Instagram is especially on rising with its Instagram Stories, Instagram Live, IGTV, Instagram Influencer Marketing, Instagram Content Marketing, and Instagram Advertisements.
2019 is the perfect year for your brand identity to soar on Instagram’s organic reach.
YouTube and Tiktok are the other two big trends that will earn you the most Return on Investment (ROI) this year, as Video content is going to be the biggest trend throughout the year and these platforms with their millions of users will present the best marketing opportunities for your brand.
2. Chatbots powered by Artificial Intelligence
Chatbots are going to be the other biggest trend in 2019.
Facebook’s organic reach is very limited now, due to the restrictions put by Facebook on brands regarding posting promotional content and that is one of the major reasons that marketers are turning to messenger marketing on Facebook.
Facebook’s messenger marketing is going to be one of the biggest trends this year for marketers as the response rates are almost 50% better than other modes such as SMS texts and emails.
People expect an instant response from businesses and a chatbot can certainly help you with that. Chatbots powered by artificial intelligence can provide an immediate appropriate reply to the customer at the right moment.
Chatbots for Facebook messenger marketing is ideal for nurturing leads and enhancing customer experience without much effort.
Manychat, Chatfuel, and Converse are few of the chatbot tools that you can use for creating a great Facebook messenger experience for your customers
WhatsApp Call to Action button is another trend that has been very popular this year. This button on business websites allows users to interact with your brand through WhatsApp. Businesses can also use Chatbots for WhatsApp as well.
Chatbots on the website are also trending with businesses. Websites with a chatbot on their website provide a better-personalized user experience which can earn them higher conversions as compared to websites that do not have a chatbot on their website.
3. Personalised Content to Capture Micro Moments
Personalization is the best way to get amazing results for any business and marketers still struggle with the challenge to personalize content
When people receive a personalized message, they think that the brand truly cares and they respond better to your marketing campaign.
Because people prefer personalized content over the standard promotional content that only talks about the product.
Personally-relevant ad campaigns, that are tailored to customer’s interests at the right moment, Engage viewers more successfully.
People are influenced by the content that solves their problems.
Almost 90% of people discover new brands on YouTube through videos and about 40% among them purchase products that they discovered through videos online.
More and more people engage with brands when the brands deliver them relevant ads that capture the most relevant micro-moments.
A very interesting trend in 2019 is to Follow your Viewers’ Passions
Micro Moment is the moment when a customer feels the need to do something, like – to find some information, or to buy something, or to go somewhere, or to do something and they turn to search engines to get an answer.
Now, this can turn out to be tremendously profitable for you if your brand is showing up in their micro-moments.
So here, you need to ask yourself – Is your Brand Showing up?
If the answer is ‘No’ then you need to work on your strategy.
In order to not miss out on their want-to-buy-moment you can do the following:
1. Anticipate micro-moments
2. Optimizing for mobile search
3. Provide useful content like – demo videos, product videos, provide location and pricing related information and anything in between relevant to customer’s need at the moment
4. Use Keywords that capture your target micro-moments and win your customer’s attention
5. Measure the collective impact across all your marketing channels to determine success.
Gartner predicted that 40% of B2B sites will be using price optimization algorithms to personalize prices for each customer.
They also projected an increase of 15% in revenue of B2B companies that employ personalization in digital experiences.
So, to reach more potential customers you should definitely think about capturing your customer’s Micro Moments following your viewer’s passion.
Quick Storytelling is a very effective method in capturing your customer’s attention.
You can use Instagram stories, WhatsApp stories, Facebook stories and short ads following a string of stories to make the best out of this trend.
Stories that inspire people and identify with their passions can have a great impact on them and that will make your customers base stronger.
4. Visual Search and Augmented Reality
Visual search and Augmented reality are going to be in trend in 2019 too.
The Pinterest lens is the visual search tool that uses machine vision to detect objects in the real world and suggest related items on the service.
Google lens uses image recognition technology developed by Google, designed to bring up relevant information related to objects it identifies using visual analysis based on a neural network.
Both of them provide a user with the option of searching up information about anything by just clicking a picture of the object.
For example, if you see a great jacket on someone and you want to find more about it you can just click the pic and the google lens or Pinterest lens will show you the information about it.
Google keeps improving google lens with new features for amazing user experience.
On the other hand, Augmented reality is going to be in trend because it lets the user have a feel of the product.
IKEA’s Place app is a great example of a brand using augmented reality to enhance the customer experience.
The app allows the user to put a piece of furniture anywhere in the house and experience how it would look if they have it.
So, if you have already started to work on improving your strategy for taking advantage of augmented reality technology trend and visual search optimization, that’s great! But if you haven’t started then you better start now.
5. Programmatic ads
Programmatic ads buying trend has made a big impact on today’s online advertising.
Through Programmatic ads buying, we use the leading technology to gather smart insights of the individuals, who interact with our brand and target Key Performance Indicators (KPIs) more closely.
Programmatic ads buying makes it easier to adjust Cost Per Mille (CPM) automatically in real time based on how heavily that impression is valued.
With the help of programmatic ads, we can reach our target audience across the variety of media platforms effortlessly and accurately.
Another reason why programmatic ads are in trend is that they make it easier for marketers to personalize their campaigns to target a customer niche group and improve the performance of a campaign increasing overall ROI.
According to a study Video Will Account for Almost Half of Programmatic Spend This Year.
So, don’t miss out on this trend.
6. Omnichannel Marketing Strategy
Omnichannel Marketing is the trend that the most major brands are following today.
Omnichannel marketing focuses on creating a seamlessly integrated experience for customers across different channels of marketing.
Simply it means if your mobile marketing, Social media campaigns and your website all work together and create a seamless experience for your customers in real time, then it’s called a holistic approach a.k.a. Omnichannel Marketing.
Omnichannel Marketing is not the same as Multichannel marketing.
In multichannel marketing, you might be using different marketing channels like social media, app, and website for promoting your brand but they are not working together with each other.
It’s easier to understand with the following visual that shows the difference between omnichannel marketing and multichannel marketing.
For example, Starbucks uses omnichannel marketing approach.
Starbucks provides its customers with the option to check and reload their cards through the phone, website, in-store, or through their app.
Whenever the customer makes a change, like say - reloading their card while waiting in line, it will be updated across all the platforms and by the time the customer places the order the change has been updated in real-time.
Even though Omnichannel marketing has a long way ahead, you should not miss out on this trend.
Most of the companies invest in multichannel marketing, but most big brands are leaning towards the omnichannel marketing trend, and over the time even the small companies will need to use this approach for seamless customer experience across all channels.
7. Voice Search Optimization
Marketers have been optimizing for desktops, mobile, and now… it’s all about voice search.
Google stated that almost 20% of all searches are voice related and in fact, according to comScore estimation almost 50% of searches will be voice related by 2020.
Amazon Alexa, Google Assistant, Siri and Cortana, voice assistants are becoming more and more common in households.
So, if you don’t want to be left behind, you need to start optimizing for voice search in 2019.
Research shows that voice searchers are frequently searching for local results more.
So, if you have a local business, you can try to target the voice search towards your business by optimizing for the key phrases that people use when asking questions.
Long tail keywords would be your best friend to optimizing for voice search.
Voice search Optimization is not only one of the latest trends, but also it is a necessity for your business to keep up in the fast-paced digital marketing environment.
Here are a few Tips by Neil Patel for Voice search optimization:
1. Use Schema Mark-ups to present your content as visually appealing
2. Claim your Google My Business Listing and Optimize for local search
3. Optimize for mobile devices because most voice search queries happen on phones
4. Create blog content that responds the answers to most common customer questions
There is no telling at what pace voice search will grow with certainty but it's wise to follow the trend right now so you won’t be left behind.
Now you know all the Digital Marketing trends that you must follow in 2019. If you aren't already following these then better start now! So, start today and take your business to the next level. Hope you find this article helpful. To keep getting updates for helpful articles please subscribe to our blog.